Found an interesting insight
Salad plate buyers spend 2.5x more over their lifetime, $537 versus $217, and reorder 2.5x more often.
Already turned into a campaign, ready for review
- What
- A discovery email reframing the salad plate as the hardest-working piece in the cabinet, anchored by four repeat-favorite patterns.
- Why
- Roughly 1.37M customers have ordered in three years, and most have never bought a salad plate, yet salad plate owners return more often than any other category's buyers.
- When
- Later this week, in an open non-promotional slot, so a full-price craft and story email stands alone.
